Divergent Corp

United in Sport,
Defined by Excellence

The Challenge:

The Fédération Marocaine Professionnelle de Sports (FMPS) needed to unify athletes, coaches, and staff under a cohesive, professional identity. The challenge was to create designs that conveyed excellence, teamwork, and pride while being practical for active use.

Our Approach:

We focused on blending performance, professionalism, and brand visibility. The goal was to support FMPS in presenting a unified, high-standard image that motivates athletes and teams alike.

Our Process:

  • Assessment: Reviewed FMPS’s brand identity, team activities, and operational requirements.

  • Design Concept: Developed designs that balance style, comfort, and athletic functionality.

  • Prototyping & Testing: Tested prototypes to ensure durability, flexibility, and usability for sports activities.

  • Feedback & Refinement: Collaborated with athletes and management to finalize solutions that met all performance and branding needs.

The Solution:

We delivered high-quality, performance-ready solutions that reinforced FMPS’s professional image, boosted team cohesion, and allowed athletes to perform at their best.

Project Type

Sports

Location

Morocco

Year

2025