The Challenge:
The Fédération Marocaine Professionnelle de Sports (FMPS) needed to unify athletes, coaches, and staff under a cohesive, professional identity. The challenge was to create designs that conveyed excellence, teamwork, and pride while being practical for active use.
Our Approach:
We focused on blending performance, professionalism, and brand visibility. The goal was to support FMPS in presenting a unified, high-standard image that motivates athletes and teams alike.
Our Process:
Assessment: Reviewed FMPS’s brand identity, team activities, and operational requirements.
Design Concept: Developed designs that balance style, comfort, and athletic functionality.
Prototyping & Testing: Tested prototypes to ensure durability, flexibility, and usability for sports activities.
Feedback & Refinement: Collaborated with athletes and management to finalize solutions that met all performance and branding needs.